Experience
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Sep 2020 - Present
Led Marketing during company's pandemic recovery, contributed to unprecedented revenue growth and engagement and helped facilitate a £1m+ funding round.
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Feb 2023 - Present
Authored Cold Water with award-winning crowdfunders/publishers at Unbound.
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Nov 2021 - Jul 2022
Curated design elements for social media and marketing campaigns, including the elsewhere monthly newsletter.
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Focused on sales analysis, email marketing, content strategy and social media management (over 300,000 followers/subscribers).Focused on sales analysis, email marketing, content strategy and social media management (over 300,000 followers/subscribers).
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Mar 2018 - Feb 2019
Managed digital content (photography, video, journal and social). Led coverage of Shackleton-sponsored Spirit of Endurance expedition (covered by National Geographic, New York Times…).Managed digital content (photography, video, journal and social). Led coverage of Shackleton-sponsored Spirit of Endurance expedition (covered by National Geographic, New York Times…).
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Wrote and published Swim Wild (Yellow Kite Books) – a personal adventure journal and family travelogue to promote outdoor swimming and a closer connection with nature. Publication linked to role as co-founder of the Wild Swimming Brothers.Wrote and published Swim Wild (Yellow Kite Books) – a personal adventure journal and family travelogue to promote outdoor swimming and a closer connection with nature. Publication linked to role as co-founder of the Wild Swimming Brothers.
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Feb 2017
Covered as Guest Adventure Editor at Red Bull UK office.Covered as Guest Adventure Editor at Red Bull UK office.
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Mar 2015 - Dec 2016
Created a digital magazine for online watch store: Watchtag. Led a team of designers, developers and other writers to produce regular features, showcases and YouTube reviews…
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Sep 2014 - Mar 2015
Wrote for several brands across the portfolio of ROXOA’s digital and e-commerce agency.
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Jan 2014 - Feb 2015
Wrote freelance articles for the DFDS Seaways website, specialising in European travel guides.
Brands I’ve worked with:
Marketing
Content-led digital marketing services, backed by over a decade’s experience in lead or managerial roles.
Services include advertising campaigns, paid social and search, email marketing, content strategy, social media, graphic design and all-round content production, from copywriting to video editing.
Email: jackhudson.writing@gmail.com
Location: Sydney, Australia
Current Roles: Marketing Lead (SwimTrek & Ocean Swim Safaris) & Author (Unbound)
Social Media: @J_d_Hudson (Instagram & Twitter)
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Social media advertising across the Meta suite (Facebook & Instagram Ads), LinkedIn Ads, YouTube Ads and X Ads.
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Search engine advertising (pay per click) via Google Ads (search & display ads).
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Optimisation of core web vitals, content, keyword density and links to raise your position on search engine result pages.
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Email marketing campaigns (MailChimp, Hubspot, Klaviyo), retargeting and automations for effective lead nurturing, brand-building and customer retention.
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Creatives for online ads, blogs, social media management and strategy (all platforms where your audience engages), influencer marketing, cross-promotion, webinars, videos and more!
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Development of websites from site map to finished design. Creation of e-commerce webstores and online funnels using builders like Squarespace, Canva and WordPress.
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Content plan creation. Analysis of marketing activites and KPIs. Assessment of online advertising efforts, including spotting opportunities for growth and engagement.